19 Jan 2023

Stay competitive in 2023: A real estate agent’s guide to embracing tech and boosting sales

The start of a new year is often a time of reflection and goal setting. Now is the perfect time for real estate agents to review their processes and find efficiencies to achieve more with less in 2023. Whether you’re a seasoned professional or a new agent just starting out, this guidance will help you achieve success in the year to come.

Stand out as a real estate agent by finding your niche

In the competitive and fast-paced real estate industry, it’s important to differentiate yourself from the competition. Targeting a certain market or finding a unique niche helps you tailor your approach, helping you stand out and connect. Don’t be afraid to try new things or approach things differently.

"I've always positioned myself not only in an area, but I've also positioned myself in a price range, and I'm also attracted to a certain tribe. Choose your market and choose the type of people you want to deal with – because if you get on well with them, they'll get on well with you."

Zali Reynolds

Founder, Shelter Real Estate

“My key tip for 2023? Stand out. Buyers and sellers respect individuality and authenticity. Ask yourself, ‘What are you doing differently?’ If we’re all doing the same thing, then don’t expect a different result.”

Lisa Novak

General Manager, Novak Properties

Accelerate your real estate prospecting through digital platforms

Does the thought of prospecting bring back tortuous memories of time-consuming cold calling and door knocking? One of the ways to complement your current strategy (or even replace it) is by sending Price Updates – a digital presentation you can create and send in two minutes using Realtair by email or SMS from your number. A Price Update will provide your potential clients with timely and relevant information unique to them. It truly is the smartest way to prospect.

“Have more sold stickers in core markets and then leverage them really well. Effective, constant, and relevant communication with the property owners in your local community is the key.”

Amit Nayak

Partner and Sales Agent, McGrath Estate Agents

“No matter if it's a high or low market, don't stop prospecting. Your ability and determination to prospect vendors and buyers should never waver. It should be done consistently … Complement it with a platform that allows you to tailor your offering to suit every new prospect like Realtair Pitch.”

Taney Jain

Director, Reliance Real Estate Manor Lakes

Maximise your sales price with Hybrid Auctions

In today’s digital age, leveraging digital tools is no longer an optional add on. It’s essential to get the best results. Take Hybrid Auctions for example. A Hybrid Auction allows buyers to bid both in person and online at the same time. This ensures everyone can participate no matter where they are. If you’re not conducting Hybrid Auctions, then you’re not getting the best price – period. If you make one New Year’s resolution this year, make sure it’s to add Hybrid Auctions to your selling toolkit.

“There's absolutely not a shadow of doubt in my mind that if you're in an office that's not using [Realtair] – and using it all the time – I'm a hundred percent convinced that you’re not getting the best price for your owners. You’re absolutely leaving buyers behind.”

Craig Hadfield

Director, Ray White Callala Bay & Culburra

"I'm not a big tech person, but there's a standard now that you have to do to even try to be competitive. Tech has made it easier – it's all there now. If you're not savvy, get someone to help you."

Ric Serrao

Director, Raine & Horne Double Bay

By finding your niche, leveraging digital platforms and utilising Hybrid Auctions, you can set yourself apart from the competition and boost your sales. With these tips and tools, you can be sure 2023 is your best year yet.