Hybrid vs. Timed vs. Private Treaty: Choose the best real estate selling method

The pressure is on. Your client trusts you to secure the best possible outcome for their property sale. But with so many real estate selling methods at your disposal — Hybrid, Timed, and Private Treaty — which one will reign supreme in the arena of real estate?

In this Realtair guide, we’ll break down the strengths of each approach, empowering you to choose the champion that best suits your client’s needs and maximises their return. Remember, it’s not just about selling the property; it’s about scoring a knockout blow with the final sale price.

Hybrid Auctions

Real estate auctions are evolving, and hybrid formats that combine on-site bidding with online participation are gaining popularity.

“There’s really no excuse for buyers not to bid,” explains Auctioneer & Realtair’s Sales Manager, Jake Mackenzie. “Hybrid Auctions offer maximum exposure for properties, potentially attracting a wider pool of buyers and increasing the chances of a competitive bidding environment.”

This dynamic duo of on-site presence and online reach brings a new level of excitement to the game:

• Cast a wider net: Attract both local and remote buyers, igniting bidding wars and potentially driving the final sale price up. Imagine a bidding frenzy between a local family and an out-of-state investor, both vying for your client’s property! High drama, high stakes, high potential payout.
• Competitive spirit unleashed: The auction format fuels competitive bidding, often pushing the final price higher compared to private treaty sales. The charged atmosphere motivates buyers to stretch their budgets, potentially exceeding your client’s initial expectations.
• Streamlined operations: Realtair simplifies auction management, handling online bidding approval, deposit collection, and other crucial aspects. This frees you up to focus on what matters most — securing the best possible price for your client.

Prime for: Sellers seeking maximum exposure and the thrill of potentially exceeding their asking price. Ideal for properties with broad appeal and a chance to attract a wider buyer pool, especially those who might benefit from online reach.

Timed Auctions

Timed Auctions, known for their clear structure and remote participation, offer a strategic approach:

• Transparency reigns supreme: A fair and transparent bidding process fosters trust and confidence among buyers, making it clear and predictable for everyone involved.
• Multiple offers made easy: Manage multiple bids efficiently without the back-and-forth of traditional negotiation. Timed Auctions remove the stress of juggling counteroffers and allow you to present your client with clear, comparable final bids for a decisive choice.
• Location no barrier: Buyers can participate from anywhere in the world, expanding your client’s reach and potentially attracting unexpectedly high bids. Imagine a surprise bidder from across the country who has always dreamed of owning a property in your client’s area.

Prime for: Sellers who value fairness and a streamlined process. Ideal for properties that might generate multiple offers and for attracting geographically diverse buyers.

What agents are saying: “A Timed Auction is like an auction on the day but not as intimidating — buyers are less nervous. Bidders can be at home with the comfort of their friends and family to support them with bids and making decisions.” – Oscar Nicholls, Senior Sales Agent, Raine & Horne Lower North Shore

Private Treaty

Private Treaty sales, the veteran of the bunch, offer a familiar comfort:

• You call the shots: Maintain complete control over the sales process, setting the asking price and navigating offers with your client’s goals in mind.
• Speed demons: Streamlined communication with Realtair’s lead capture features can potentially lead to a quicker sale compared to auctions. Capturing lead details upfront allows for faster follow-up and reduces administrative tasks.
• Time-saving techniques: QR codes in your signage and print collateral free up valuable time for you and your client, allowing you to focus on strategic negotiation.

Prime for: Sellers who prioritise control and potentially faster turnaround times. Ideal for those comfortable with a more traditional approach.

Decision time

There’s no single ‘best’ sales method. The optimal choice depends on your client’s specific needs and priorities.

Consider factors like:

1. Desired sale price: Hybrid Auctions offer the potential for a higher sale price due to competition.
2. Speed of sale: Private treaty sales can be quicker depending on market conditions and buyer interest, while Timed Auctions offer a guaranteed timeframe for receiving bids.
3. Level of control: Private treaty sales offer the most control over the process, while auctions provide a structured framework with predetermined timelines.

Remember: You’re the trusted advisor in your client’s corner. By understanding the strengths and weaknesses of each method of sale, you can guide them towards the approach that best aligns with their goals and maximises their return on investment.

Realtair’s comprehensive suite of features, from private treaty offer management to Hybrid and Timed Auction functionalities, empowers you to deliver a winning outcome for every client, regardless of the chosen method. 

So, step into the arena with confidence, leverage the power of Realtair, and bring home the greatest return for your client.