Why Realtair is a cornerstone of Josh Wilson's real estate strategy at Century 21

It’s every agent’s goal to stay top-of-mind in their communities. Even if a vendor has no intention of selling their home right now, things can change — and if your name is the first they think of when they suddenly need to sell, then you’ve got a huge head start over your competitors.

This is why Josh Wilson, from Century 21 Rich River Real Estate, finds Realtair so invaluable. He’s using it to regularly make contact with locals, helping to start and maintain conversations with the people who may need his help one day.

Here, he shares some of the ways he and his team are using Realtair to help connect with buyers and sellers, as well as prospecting — and realising valuable time savings while they’re at it.

Replacing multiple manual steps with one simple solution

Previously, Josh and his team were stuck using time-consuming, manual processes for proposals and pitches. Templated Word documents would get shared around for team members to fill in, and with so much flying around, things could get missed.

“It reaches a point when you have too many apps and tabs open — and that’s when you start forgetting to follow up on things. The last thing you want is to have an offer come in and you don’t see it,” said Josh.

Now, Realtair has become a solid part of the daily routine for Josh, simplifying his technology stack and streamlining the way that he reaches out to prospects and clients.

“With Realtair, we’re tightening things up as much as we can, and the plan is to do everything through the platform.”

For example, in sending proposals, Josh previously had to spend time writing each one up, getting it proofread, checking prices, and adding comparable properties. Now, he can have a new proposal ready for a client in just a few clicks. Even better, he gets real-time insights into how they’re performing.

Consistent prospecting with six Price Updates per day

“I do six Price Updates every day, drawing from my vendor database. This is a good number for me — giving me enough time to make sure I do them properly, knowing that once they’re set up, they will reoccur automatically every three months,” said Josh.

These Price Updates help ensure Josh stays top-of-mind with prospects in his database.

“It’s a long-term exercise. Sending Price Updates definitely starts the conversation. There are some clients that I haven’t seen in ages who will send me a reply, and we’ve started seeing appraisals being booked thanks to the updates.”

Like with the proposals that Josh sends through the Realtair platform, Josh can monitor who’s opening his Price Updates, and can even see how often they take a look. This prospecting tool is invaluable for him: “Thanks to Realtair, I can see when a client opens one. Some people look at them every day — which gives me the confidence that when they get to the point of doing something bigger, then I’m the obvious choice.”

Buyers and sellers love the platform, too

Josh and the team at Century 21 Rich River Real Estate are receiving some great feedback from clients about their new approach to pitching and proposals. 

“We’re being told how much people like our proposals, because they are easy to follow and very informative. And our unconditional sales pitch, which outlines the next steps a client needs to take in the selling process, is a whole lot easier. We’ve had people get back to us saying how much better this is than their previous experience dealing with realtors,” he said.

“Sure, it takes some work and time to get it all set up, but there’s huge value and we can see how it’s going to work out easier for us in the long run.”