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Picture this: You’ve just finished a home open, you’re still collecting your signs from the front yard, and your phone buzzes with an offer notification. Before you’ve even locked the front door, a buyer has submitted a complete offer with all the necessary documentation.
This is the reality for Gus Meikle from The Agency, who has transformed his real estate practice using Realtair’s integrated platform.
“Now, buyers are making offers before I’ve even locked the front door,” Gus explains. “They can also submit feedback if they’re not interested, which all helps in delivering more transparency.”
In Perth’s red-hot property market, this need for speed is essential for survival. Buyers and sellers both know they need to move fast or miss out entirely.
Here’s how Gus uses Realtair’s real estate end-to-end platform to stay ahead in this highly competitive market.
Meeting buyers and sellers in the now
The speed of modern real estate has left many agents scrambling to keep up. Gus reflects on how far things have come. “A decade ago, it was reasonable for someone to send an inquiry on one day, and we’d respond the next, perhaps making an appointment for the day after to catch up. Not anymore. Today, people expect to get things done straight away.”
There’s never been more pressure on real estate agents to act fast. “It’s all about making it as easy as possible to do business with us,” Gus explains.
“We might make a great impression in our initial meeting, but if we mess around for a week afterwards getting everything ready, well, that’s simply not good enough.”
“Today, clients want to move forward straight away. This means having the digital contract signed, the photography booked, the first home open scheduled: basically, everything in place, right away. And, to live up to these expectations, we need the best technology. It’s all about being as organised and prepared as we can, so there are no headaches, no fuss.”
And it’s why Gus uses Realtair. He started out using Realtair Pitch back in 2021, and as the platform evolved, so too did his adoption of it. Today, he’s using the entire platform to accelerate sales and transform the buying and selling experience.
Streamlined offer management changes everything
One of the biggest game-changers for Gus has been Realtair Sell’s comprehensive offer management system. “The sell page platform allows for an easier offer management, with a summary of all buyers offers, and details feeding direct to sign bypassing some data entry tasks,” he explains.
“I can generate a QR code and link directly to the sell page, meaning I can have a QR code on the brochure, as well as SMS and email templates directing buyers to the offer page as soon as the home open is finished.”
The speed of this system often catches clients off guard. “In some cases, offers come through before I’m back home or at the office, meaning I can follow up other buyers with a notice for other buyers that offers are pending.”
Counter–offers made simple
The counter-offer function has proven particularly valuable in Gus’s day-to-day operations.
“The counter-offer function works really well if a seller wants to make a counter-offer, or if a buyer wants to increase their offer, we don’t have to start a new contract or risk deleting signatures.”
This seamless process eliminates the administrative headaches that traditionally slow down negotiations. The platform ensures contracts move smoothly from initial offer to completion. “Never miss a signature with placeholders already built in.”
Everything buyers need, instantly available
The ability to upload documents, images and videos directly to the sell page has transformed how Gus serves his clients. “[The] ability to upload documents, images and videos to the sell page means disclosures, floor plans or other information that may be useful to buyers is already there and can be provided instantly and easily.”
This puts the ball in the buyer’s court while giving them the room to decide without pressure. And as Gus notes, “And for me, it means a much smoother and faster process.”
Timed Auctions prove a game-changer
For real estate agents like Gus, who are often enlisted to sell blocks of land in regional areas, Timed Auctions are opening up new opportunities to boost sales. Held online over a set period, they create a sense of urgency, while building trust through a completely transparent auction process. The best bit? All the offers and bids are self-managed through Realtair.
The best bit? All the offers and bids are self-managed through Realtair.
Gus cites the example of a block of land that had been on the market for a while. “With offers coming in sporadically, we weren’t getting anywhere with it — we never had two buyers interested at the same time, so there was no competition to drive up the price,” he says.
“So, I suggested a Timed Auction to the vendor. We ended up with four reasonable bidders and a result that was close enough to the reserve that the vendor was happy. It was a really good result — the property could still be on the market today if we hadn’t had a crack at doing something different.”
According to Gus, the buyers joined the Timed Auction from wildly disparate locations, including Perth, Sydney, and Melbourne. “They all hailed from different places but came to the same digital location — using technology that’s really easy for everyone. Every time a new bid came through, all registered buyers would get an alert via text and email. It’s completely transparent.”
Professional presentations win more listings
Realtair Pitch has become instrumental in helping Gus win more listings. “The pitch proposals allow me to put a lot of info into an attractive presentation,” he explains.
“Open tracking helps me prioritise appraisal follow-ups.” Even more valuable is the ability to generate listing contracts for digital or paper signing. “[The] ability to generate listing contracts for digital or paper signing, with details feeding directly from the data entered into the pitch, is a big time saver and looks very professional to the client.”
The attractive proposals often serve as a great point of difference compared to other agents’ presentations.
“Now, buyers are making offers before I’ve even locked the front door. They can also submit feedback if they’re not interested, which all helps in delivering more transparency.”
Appearing tech-savvy while staying user-friendly
“The [Realtair] platform allows me to appear as a tech-savvy and efficient and organised agent, while still being very user-friendly from my perspective,” Gus explains.
This technological edge extends to every client interaction. “Providing better info at inspections can help win business for future sellers.” Meanwhile, “the attractive proposals (pitches) can be a great point of difference to other proposals.”
Capturing in-the-moment offers
Before a home open, Gus gets all the property information and documentation ready to go, including one simple yet powerful device: the humble QR code. This QR code, which is generated by Realtair and links straight through to an online portal where buyers can make a secure offer, can be added to messages that go out to every person who visits the home open.
The message could say, “Hi Jane, thanks for coming to check out 20 Greenwood Street. If you’re interested, I’ve got all the documents, reports and rent appraisals ready to go. To make an offer, follow this link.”
“Once upon a time, I’d wrap up a home open, send a text or call the client, lock up, collect all my home open signs, and then head back to the office to follow up with buyers,” he says.
“Now, buyers are making offers before I’ve even locked the front door. They can also submit feedback if they’re not interested, which all helps in delivering more transparency.”
Realtair helps Gus maintain a competitive edge
From Pitch to Sign to Sell, Gus is embracing all that Realtair has to offer. It means he can move faster: a critical trait in an industry that is evolving as quickly as this one.
As Gus says, it’s so easy to get started. “Don’t be scared by new technology. Once you’ve had a play around with Realtair, you’ll see how user-friendly and flexible it is.”
