You’ve worked hard to build a database, but is your database working for you?
Too long agents have relied on doorknocking and mailers to generate leads… but what else can you do? Enter: the Price Update.
A Price Update is a simple and easy way to prospect real estate digitally. It’s a prospecting tool tailored with relevant information for your prospects property, including market sentiment, similar sales and general suburb info. Instead of taking hours to pull together, a Price Update takes two minutes – and our research also suggests 1 in 10 Price Updates sent convert to an appraisal.
“What makes Price Updates effective is that the information is a direct one to one prospecting that is relevant, personalised and warm,” explains Lee Woodward, Head Of Digital Education at Realtair. “[It’s] the very best way to claim the doors of your area and secure future business.”
There are many benefits to prospecting digitally with Price Updates:
“As agents, we need to stop asking our future potential clients if they are looking to sell,” explains Shane Slater, Realtair Co-Founder and agent at The Agency. “Rather [we should] be the agents that provide them with great relevant sales information, so when they become a seller, they call us for an appraisal.”