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Key figure: Kon Stathopoulos, Group Principal and Managing Director at McGrath West, Northwest, Hills & Hawkesbury
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Challenge: Managing large-scale auction events and maintaining client engagement
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Solution: Implementation of Realtair’s full suite of products (Pitch, Sign, and Sell)
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Key achievement: 130 onsite auctions in one day, resulting in $156 million in property sales
When Kon Stathopoulos orchestrated 130 onsite auctions in a single day, generating $156 million in property sales, he wasn’t relying on luck or manpower alone. The Group Principal and Managing Director of McGrath West, Northwest, Hills & Hawkesbury credits a significant portion of this success to a powerful ally: technology — specifically, Realtair, a platform that has become the backbone of his real estate operations.
In a Tech Tuesday interview with Tom Panos, Kon shared that his agency met with 7,000 buyers, had 12,000 enquiries, and nearly a million online views on property portals after their Super Saturday auction. He attributes this success to Realtair: “It’s been incredibly powerful for us to use data and insights.
Here, Kon shares how he and his team harness Realtair to connect with buyers and sellers, maximise their Super Saturday events, and achieve record-breaking results.
1. Transforming manual processes into streamlined solutions
Before adopting Realtair, Kon’s team struggled with time-consuming, manual processes for managing multiple auctions, especially during their Super Saturday events. With a growing business spanning almost a hundred agents across six offices, the old methods were no longer sustainable.
“When you think about having 130 onsite auctions on one day, the amount of bidder registrations, bids, offers, buyers that we’re meeting—it’s been incredibly powerful for us to use data and insights,” said Kon.
Now, Realtair has become an integral part of the daily operations at McGrath Parramatta, simplifying their technology stack and streamlining their approach to buyers, sellers, and auctions. Realtair’s suite of products includes Pitch (for creating digital proposals), Sign (for electronic signatures), and Sell (for managing auctions and online offers).
“We use all parts – Pitch, Sign, and Sell. And Sell has been an incredible addition to the suite of the Realtair products, particularly for us,” Kon explained.
2. Elevating Super Saturday with real-time insights
Kon’s team utilises Realtair to power their Super Saturday events, which have become a cornerstone of their strategy. Their February 3rd event showcased the platform’s capabilities.
“We had a 73% clearance on the day. We sold in excess of $156 million worth of property. GCI wise, including our sold prior, it’s a $2 million afternoon,” Kon shared.
The platform’s real-time updates and transparent processes have been game-changers. “The platform notifies all interested parties of any updates or changes to the property at any time. So they can actually see what’s happening in real time,” said Kon.
"One of the things that I've learned over the last 10 years is that you can't stuff up the truth. So, being radically transparent — using comparables, telling people what's being listed and what's being sold, having a process that you can clearly communicate to buyers about making offers and to vendors about receiving offers — is crucial. When it's clear and consistent for every buyer, they feel more confident, they'll trust you more, and they'll want to engage with you.”
3. Buyers and sellers embrace the new approach
Kon and his team at McGrath Parramatta are receiving overwhelmingly positive feedback from clients about their tech-forward approach to real estate.
“People want real-time information in speed with urgency, but they also want to have a transparent experience,” Kon explained. “Our philosophy is you can’t stuff up the truth. This is what we’ve got in our agency. These are the comparables that we used. This is what’s been recently listed. This was what’s been recently sold, and I can actually justify why our price is our price.”
This transparency, enabled by Realtair, has led to increased trust and engagement from both buyers and sellers. Kon believes radical transparency is key to building trust with clients. Honesty and open communication are essential, even when mistakes are made.
4. Unlocking the power of data for targeted prospecting
One of the most valuable aspects of Realtair for Kon’s team is its ability to provide actionable insights for prospecting. By tracking buyer and seller behaviour on the platform, the team can identify hot leads and tailor their approach accordingly.
“If they’re registering to follow the property and they’ve got an intent, then that creates a hot list straight away that you can actually engage with,” Kon said.
This data-driven approach allows the team to have more meaningful conversations with potential clients, understanding their needs and intentions more clearly than ever before.
“I guess data gives you insights that enable you to have better conversations in real time,” Kon added.
The results speak for themselves. Following their Super Saturday event, Kon’s team had a record month in both GCI and listings, setting them up for success throughout the year.
“We listed 211 properties for $314 million in value. So what that’s done now is that that’s really set us in really good stead for the balance of this half,” Kon shared.
