You’ve worked hard to build a database, but is your database working for you?
Too long agents have relied on doorknocking and mailers to generate leads… but what else can you do? Enter: the Price Update.
A Price Update is a simple and easy way to prospect real estate digitally. It’s a prospecting tool tailored with relevant information for your prospects property, including market sentiment, similar sales and general suburb info. Instead of taking hours to pull together, a Price Update takes two minutes – and our research also suggests 1 in 10 Price Updates sent convert to an appraisal.
“What makes Price Updates effective is that the information is a direct one to one prospecting that is relevant, personalised and warm,” explains Lee Woodward, real estate trainer and founder of The Complete Salesperson. “[It’s] the very best way to claim the doors of your area and secure future business.”
“As agents, we need to stop asking our future potential clients if they are looking to sell,” explains Shane Slater, Realtair Co-Founder and agent at The Agency. “Rather [we should] be the agents that provide them with great relevant sales information, so when they become a seller, they call us for an appraisal.”